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Fairness, reliability and transparency


Embracer Group


Employer brand strategy

Concept development


Motion design

Web and UX design



Embracer Group is the parent company of entrepreneurial businesses developing and publishing PC, console, mobile and tabletop games and other related media for the global games and entertainment market.

Like all companies with international presence, Embracer Group has a Code of Conduct to help minimize risks and ensure the business complies with laws and regulations. Narva was asked to present a creative concept to help communicate the compliance code to employees around the world.


To help employees understand the policies, we decided to repackage the compliance code into something more interactive. The 18 elements of the code became small animations inspired by retro-style game characters. Additionally, we developed a simple question-and-answer game for self-testing, allowing Embracer Group to understand how many of their employees had read the compliance code by completing the game.

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