SEB is a leading northern European financial services group with a history dating back to 1856. To market its foreign exchange operations to corporate and institutional customers outside of Scandinavia, SEB commissioned Narva to develop and implement a creative concept on the subject.
To position SEB as an expert in Scandinavian currencies, we needed to strengthen the connection between the brand and the home market. With the realization that the Scandinavian places are even more exotic* than its currencies, the strategy, just like when visiting a new country, was to ask a "local" to find the good spots.
The result was a campaign with digital ads and LinkedIn ads.